As part of the ongoing campaign “EU & Malaysia: Creating Opportunities for a Sustainable Tomorrow”, an energetic pop-up event took place in Kuala Lumpur at the end of December. This dynamic initiative aimed to raise awareness about environmental protection while spotlighting the European Union’s commitment to sustainable development.

The highlight of the event was a vibrant holiday flash mob, accompanied by engaging videos and a strong social media presence to amplify the sustainability message and boost awareness.

View social media posts of the event:

https://www.instagram.com/reel/DEFDhn6Tu2N/?igsh=ZGtpcG5mYW9sZWV2

 https://www.instagram.com/reel/DD4GDhwyy4m/?igsh=NzVpcjNxNTF4YW9x

 https://www.instagram.com/reel/DD3W9uQz9Ca/?igsh=MTlmZHIyYjZnc294cQ==

 View a video of the event:

https://www.linkedin.com/feed/update/urn:li:activity:7284855284777308160

The campaign and pop-up event are part of the EU-Malaysia Cooperation Facility project being implemented by GOPA Worldwide Consultants in collaboration with the Delegation of the European Union to Malaysia. Project and campaign activities aim to enhance visibility and promote sustainable practices. 

Through tailored social media strategies and interactive tools, campaign events have connected with young people, students, and digital audiences, fostering meaningful discussions around sustainability and identifying the EU as a trusted partner of Malaysia in sustainable development.